We are wrapping up Google Adwords project. Reviewing the Pre-Campaign report, I realize how many things I learned during the campaign. Now, I understand and know how to use the Adword metrics: CPC, CTR, Impression,....etc... It is not easy to run an advertising campaign in a dynamic environment like Google. I need to have a clear strategy, and have to continuously monitor the campaign. At the end of my team campaign, we totally got 4 conversions (3 from brokerage and 1 from wholesale) which are very good result for B-2-B campaign.
Businesses today have a lot more tools to achieve their profit goal because information is more open and people are sharing more about themselves thru the internet. So the most important point is how to analysis those data and turn it into strategies. I am still amaze how powerful Google Analytics and Google Adwords are. They are simple tools but help business to understand their own visitors and customers.
Next week we will move on to the next project "Social Networking." Hope I can learn many from it.
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