E-book Evolution - Using Social Media to promotion book

The Youtube clip is about a young writer, Amanda Hocking who tried to find a way to publish her books. The traditional publishers rejected to publish her books. However, she finally realized the power of social media in this world today. Self-publishing is her last choice which bring to her a huge success. She also use twitter, facebook and her blog to introduce and promote her own books. Her books are selling online on Amazon and Barnes & Nobles.  And now, she sold around 450,000 copies of e-books.
Without the help of social media, Amanda would not be as successful as today.

Let check the clip to know more about how Amanda apply social media in non-traditional way:



http://www.lanikee.com/marketing/finding-success-nontraditional-marketing-methods/

My Info Graphic Resume

The link below leads to my Info Graphic Resume.

I used Photoshop to create the page. In the page, there is logo of facebook, twitter and Linkedin. At the moment  it is just a picture. However, I want to learn how to make it into buttons which can link to actual pages.

http://dl.dropbox.com/u/41450045/Ha%20Lam%2C%20Info%20graphic%20Resume.jpg

Please give me some feedback to improve my Graphic Resume.

Thanks

Some more about visualization network

Article: How New Community Tools Will Democratize Data Analytics for the Good of Society
http://mashable.com/2011/04/05/community-analytics/

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Some more other article:

Information about Bin Laden's death was quickly spread out in twitter. Keith Urbahn was one of the first one posted the news about Bin Laden's death. And within 1 minutes, more than 80 people re-posted Urbahn's tweet. The number then increased to 300 in a minute later.
Doing some analysis, people realized that Urbahn was not really the very 1st person who posted the information. But he is the most trusted person due to some connection with Pentagon which he wrote in his profile. 

Beside Gephi, there are many free software which helps to visualize some specific social network. 
      + R
      + Flickvision uses for Flick
      + walk2web lets you start by entering a URL, and then allows you visually browse web sites that are linked from it.
     + Fidg’t is a desktop application that aims to let you visualize your network and its predisposition for different types of things like music and photos.


Source: 
http://mashable.com/2007/05/15/16-awesome-data-visualization-tools/
http://mashable.com/2011/05/07/bin-laden-visualization/

Wikipedia Edits During the Middle-East Protests

This is video Clip about Wikipedia Edits During the Middle East Protests in the beginning of this year. It is similar to the Egypt clip which we watched during class time




Also, I found this website which contains a lot of clips about Gephi. We can easily learn how to use Gephi from here. There is also instruction how to create Dynamic one.

Check it out:
http://www.veengle.com/s/gephi.html

Gephi and network analysis tools

Today information and data is extremely important for every businesses. The more information businesses have, the more advantages they can get compare to the industry. Technology and internet are creating an open source for everyone. People can get many useful data from all kind of social sources, such as: twitter, facebook, blog, youtube,....etc. So, how can businesses generate those small pieces of information into a useful one??

There are many free software which can turn those pieces of data into colorful pictures and graphs. Gephi is one of the popular tools to analyse network information. Gephi is an open source which is very dynamic network visualization. It can deal with a large network with more than 20,000 nodes. The network can be colored, put to different clusters which have something in common,...etc.. From that, user can analyze and understand the network. It is the very cool tool. Check out this link below to understand more about Gephi.

http://upmc.academia.edu/SebastienHeymann/Papers/256583/Gephi_An_Open_Source_Software_for_Exploring_and_Manipulating_Networks

Google Adword post report

We are wrapping up Google Adwords project. Reviewing the Pre-Campaign report, I realize how many things I learned during the campaign. Now, I understand and know how to use the Adword metrics: CPC, CTR, Impression,....etc...  It is not easy to run an advertising campaign in a dynamic environment like Google. I need to have a clear strategy, and have to continuously monitor the campaign. At the end of my team campaign, we totally got 4 conversions (3 from brokerage and 1 from wholesale) which are very good result for B-2-B campaign.

Businesses today have a lot more tools to achieve their profit goal because information is more open and people are sharing more about themselves thru the internet. So the most important point is how to analysis those data and turn it into strategies. I am still amaze how powerful Google Analytics and Google Adwords are. They are simple tools but help business to understand their own visitors and customers.

Next week we will move on to the next project "Social Networking." Hope I can learn many from it.